Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online by Cook Amanda

Author:Cook, Amanda [Cook, Amanda]
Language: eng
Format: azw3
Publisher: Yacum Hill Press
Published: 2017-02-20T16:00:00+00:00

Step 3: Create the Opt-In

Now it’s the moment you’ve been waiting for you — to actually start creating your amazing opt-in gift!

Here’s how you’ll create your opt-in gift.

1.

Choose the format (eBook or PDF, video, audio, e-course, toolkit etc.)

2.

Outline what you’re going to put in the gift

3.

Write, draft and create the content

4.

Layout, design and editing

1. First you want to choose the format. You might want to revisit the chapter on digital products if you’d like a refresher on the types of products you could create. Remember, keep it simple!

Pick the format based on your strengths (are you a better writer, or do you love being on video?), what kind of content your ideal customer likes (do they listen to podcasts? Love or hate online video?) and what feels easiest for you to create for this first opt-in gift.

2. Outline the contents of your opt-in gift. Remember that most people are beginners, and don’t know how to get started solving this problem. Most opt-ins shouldn’t need too much research. You can simply share your process and your best tips in your area of expertise, and most importantly, put them in a simple structure so the reader can take action! Keep it simple. As a free opt-in gift, can you break the solution down into three to seven easy to follow steps? It’s more important you give her just enough information that she can really take action on to see results, rather than trying to cram in everything you know to ‘prove’ your expertise!

3. Now it’s finally time to create the content. Write the content for the eBook or guide, write the emails, or create the videos or audio. You don’t need to use any fancy programs to create the content. Just write it directly in your word processing program or on Google Docs, and don’t worry about the layout or formatting at all — you’re just creating the content. We’ll make it look professional in the next step. Remember to use the exact words and phrases from your market research when you’re creating your content! This will build a connection with your customer even quicker, because not only are you solving her problem but you’re speaking her language.

I recommend creating your content in one big push, then stepping away for a day or two, and coming back with fresh eyes to edit and revise it.

Once you’re happy with the content, it’s time to choose the final title and benefits bullet points that you’ll use for your opt-in gift.

4. The final step is production — making it look professional. Depending on the format, this might involve creating a PDF yourself or hiring a designer to do it, getting videos or audio edited, or nothing at all if you are doing an e-course and simply sending emails. When you’re just starting out with a limited budget, it can feel impossible to get help to make your opt-in look professional. That’s why I encourage you to do your content creation first (that’s the hardest part), and save the layout for later.

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